|Client||Labcraft Ltd, based in Saffron Walden, Essex, supplies low-voltage LED lighting, for vehicle, marine, industrial and other situations.|
|Brief||The client was running low on folders for its technical leaflets and needed a fast turn-around on a design for a new folder and a quick view products leaflet.|
|Project||Our design proposal had to win the approval of a complete team, not just an individual, and this added its own challenges. The skill was to retain what each person loved about their existing materials and make it look fresh.
The client particularly wanted to keep the green from the existing material, so that gave us a starting point. From there Sab Design created new product specification logos, and gave the new materials an updated layout, a different font and a consistent style that would be used across the new exhibition banner, the folder, leaflets and technical sheets. The new logos are also used on emails.