|Client||Ultrafog AB, a Swedish company with a UK office near Cambridge, is a niche supplier of fire-suppressing water mist systems for land, marine and offshore applications.|
|Brief||The newly appointed design manager wanted to update the company brochures and have new business cards designed.|
|Skills||Design, product photography, creation of straplines|
|Project||The new design had to incorporate existing icons representing the different product applications. No changes were being made to the descriptions in the brochures, but to make the text easier to read, Sab Design changed the layout and style, adding original product photographs taken by Simon.
Different colours were chosen to represent the various market sectors – blue and the ship logo denote marine, green and the skyscrapers denote land, with offshore represented by yellow and the oilrig logo. The result is a clean, easy-to-read design that delivers the message through colour and the use of logos.